Creating Brand Happiness with Storytelling

Via Scoop.it – Storytelling Communication narrative EVALIR

It struck me that happiness at any level is the result of many other feelings and actions. The diagram below is the simplest mental model I could create. It says that happiness is created from Trust, Choice and Freedom. I think brands are able to create happiness when they help us tell stories of trust, stories of choice and stories of freedom.
Via newbrandstories.com