Séries: les nouvelles saisons reprennent, comment se renouvellent-elles?

Via Scoop.itSophia Dudésir – Actrice Transmédia

TELE – Au bout de plusieurs saisons, de quels stratagèmes usent-elles pour continuer de séduire les téléspectateurs?…

Via www.20minutes.fr

Publicités

« A l’abri de rien »: un livre sur le mal logement, par la Fondation Abbé Pierre

Via Scoop.itStorytelling Communication narrative EVALIR

Ce sont des histoires, des histoires qui nous ressemblent, dans des décors différents, que raconte A l’abri de rien, livre-enquête de Samuel Bollendorff et Mehdi Ahoudig, qui s’expose à partir du 30 mars à Paris.

Via www.huffingtonpost.fr

Timeline : les community managers sont-ils des conteurs ?

Via Scoop.itStorytelling Communication narrative EVALIR

L’arrivée de Timeline pour les entreprises a ouvert la voie à une nouvelle tâche que les animateurs de communautés devront vite apprendre à maîtriser : l’art de raconter une histoire.

Via www.mycommunitymanager.fr

‘Let me tell you a story’ – Tips for creating Compelling Content

Via Scoop.itSophia Dudésir – Actrice Transmédia

Therefore, when considering the creation of content that compels others to share your content, and therefore, amplify your message, what better way to start than to think about the stories you can be creating about experiences around your products and services.   Let’s take a quick look at some storytelling ideas:
Via www.carvillcreative.co.uk

Why We Need Storytellers at the Heart of Product Development | UX Magazine

Via Scoop.itStorytelling Communication narrative EVALIR

A product is more than an idea, it’s more than a website, and it’s more than a transaction or list of functionalities. A product should provide an experience or service that adds value to someone’s life through fulfilling a need or satisfying a desire. The ultimate question then becomes: who identifies that value? Maybe it isn’t the product manager, marketer, technologist, or designer; perhaps what we need is a new role: the product storyteller.   Are you a product storyteller? Whether you are an entrepreneur, small biz owner, or in marketing/branding, I think you should be!   This is a thoughtful discussion about product creation and the role of the storyteller in the entire development process. I like how the author identifies story work in all phases of the product cycle. She makes great points that will help us all connect better with consumers.   But as the author says, « The challenge today is that we face a shortage of storytellers because our current organizational structures and cultures are not optimized for the activities involved in storytelling. »   It also sounds like in the future there should actually be a position called « Product Storyteller! » I hope that the powers-that-be are listening.
Via uxmag.com

On the loss of control over the narrative. New roles on the interactive documentary (I)

Via Scoop.itSophia Dudésir – Actrice Transmédia

The intrinsic nature of the conventional documentary has experienced major changes since the advent of this new type of documentary, as a result of today’s new technological landscape.  
Via i-docs.org

Choix intéressants et narration interactive – Merlanfrit

Via Scoop.itSophia Dudésir – Actrice Transmédia

Si un bon jeu est « une suite de choix intéressants », comment cela s’applique-t-il à un jeu narratif ? Comment faire pour qu’un scénario interactif réagissant au joueur ne soit pas qu’un fantasme ?
Via www.merlanfrit.net

Présentations Power Point storytelling

Via Scoop.itStorytelling Communication narrative EVALIR
Comment le storytelling améliore vos présentations publiques O combien de conférences, de réunions, de workshops, se sont mortellement déroulés avec des « slides » soporifiques, des énumérations rationnelles de données bien mises en forme, de connaissances…
Via networkedblogs.com

Web 2.0 Storytelling: Emergence of a New Genre | EDUCAUSE

Via Scoop.itSophia Dudésir – Actrice Transmédia

A story is told by one person or by a creative team to an audience that is usually quiet, even receptive. Or at least that’s what a story used to be, and that’s how a story used to be told. Today, with digital networks and social media, this pattern is changing.   Well, maybe not.  This is quite a lengthy article but rich in offering lots to chew on. Here’s what I like: It contains a very decent history of digital storytelling. It chats about one of my favorite sites on different tools to use to create digital stories, 50 Tools (the author of that site is also one of the authors of this article) — (http://cogdogroo.wikispaces.com/StoryTools) It names Web 2.0 storytelling as a new genre   But a lot of their premises that they base their thinking on is flawed. For example, they state, « Today, with digital networks and social media, this pattern is changing. Stories now are open-ended, branching, hyperlinked, cross-media, participatory, exploratory, and unpredictable. »   That dynamic has actually been happening for millenia as people tell open ended stories in conversation, branch into different stories when chatting, our brains effortlessly hyperlink experiences and stories together, we re-fashion our stories into art / architecture / fashion and other media, we participate in other people’s stories (that what being human is), plus we explore and recraft stories in unpredictable ways. Many writers in this technology field are just simply unaware of the work of social /cultural scientists in how stories have been shaped, moved, and disseminated across time and space since the dawn of time.   Yet what Web 2.0 does for us is make the naturally occuring often invisible dymnamics of storytelling more visible. For years I’ve said that storytelling is creating art in the air.  Web 2.0 storytelling helps us see the ephemeral nature of storytelling. And I agree with the authors that Web 2.0 speeds the whole process up.   Another premis in this article that is problematic is the statement that micro-content on the web is storytelling.  Well, it’s actually a conversation. Some are stories, some are not. They are the fabrication of relationships and connection that build a metaphoric story. Sam Keen and other psychologists have apply named this aggregation as the ‘myths we live by.’   The story definition the authors use is quite weak: « art of conveying events in words, images, and sounds often by improvisation or embellishment. » This comes from wikkipedia. And you can see how this definition is so general that it is almost meaningless. Here’s a better one that I’ve used for years: “A story is an act of communication providing packets of sensory material and characters, structured along an arc, allowing the listener to quickly and easily internalize the information, understand it and create meaning from it.” This helps us articulate the difference between microcontent and a story.   Aggregates of the word « I feel… » from across the web are not a story. But it is fascinating information! Not everything is a story.   Another false premis: « At a different—perhaps meta—level, the boundaries of Web 2.0 stories are not necessarily clear. » Well, in truth, the boundaries of ANY story are not necesssarily clear. They are only clear if you think a story starts at the beginning and ends at the end.  Yet if we look at storytelling as a dynamic event, then the storytelling event starts way before the words « Once upon a time » are uttered, and only ends if the story becomes completely forgotten.   Serial storytelling is not new and the meaning of a story is endlessly varied.  But it is a lot of fun using Web 2.0 technologies to craft, share, and digest stories.   Read the article from these adjusted lenses I’ve given you and let me know what you think.
Via www.educause.edu

Coca Cola Content 2020 Part One

Via Scoop.itSophia Dudésir – Actrice Transmédia

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands.   In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that « every contact point with a customer should tell an emotional story ».
Via www.youtube.com