JJ Abrams – the Use of Mystery in Storytelling

See on Scoop.itMarketing Video et storytelling par EVALIR – EVATOURISME

Abrams has a great quote in the below video that I think is spot-on,

« …mystery is the catalyst for imagination. »

See on www.mikerhoades.com

Publicités

Christian miche – Bijoutier

See on Scoop.itStorytelling Communication narrative Marques par EVALIR

Elle : Ah, des bijoux, des montres ! Tiens, je sens que cette fois je vais trouver exactement ce que je cherche.

Lui : C’est certain, c’est …

Evalir ‘s insight:

De petites histoires, bien contextualisées, pour mieux vendre… 

See on www.evalir.tv

Just Story It – Scoops

See on Scoop.itMarketing Video et storytelling par EVALIR – EVATOURISME

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I’ve chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where’s the beef?? We want the meat!

 

I’ve written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I’ve seen an article that is not included here, send me a message and I’ll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

See on www.juststoryit.com

Just Story It – Scoops

See on Scoop.itStorytelling Communication narrative Marques par EVALIR

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I’ve chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where’s the beef?? We want the meat!

 

I’ve written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I’ve seen an article that is not included here, send me a message and I’ll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

See on www.juststoryit.com

Innovation tourisme : Randonnées numériques en France

See on Scoop.itStorytelling Communication narrative marques par EVALIR

Outdoor e-motion, 1er éditeur numérique français des sports de nature et de randonnée, propose aux territoires des solutions de promotion numérique et notamment un pack numérique intégral qui leur permet promouvoir simultanément leurs randonnées sur différents supports:

– une plate forme web France www.outdoor-emotion.com

– un espace web dédié au territoire et dans lequel on accède uniquement à l’offre randonnée du territoire

– un widget à intégrer dans le site web du territoire

– des fiches numériques et un topo-guide numérique téléchargeables depuis le site www.outdoor-emotion.com

– des apllications mobiles Iphone, Android et Ipad, avec contenus embarqués (y compris des cartes IGN) ne nécessitant véritablement aucune connexion au réseau et avec fonction de géolocalisation sur le parcours.

Un office de tourisme, un pays, un CDT, un conseil général et un parc naturel peuvent accéder à cette véritable innovation numérique pour un budget très abordable, à partir de 4990 euro HT.

Pour consulter la plaquette des offres aux territoire, cliquez sur le lien ci-dessous ou collez le dans votre navigateur:

http://it2.interactiv-doc.fr/catalogues/Plaquette_outdoor_numerique_2_pdf_1/?NumPage=0

Storytelling: The Art of Moving People

See on Scoop.itStorytelling Communication narrative marques par EVALIR

« I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. Expert panel included:

Doug Lipton of Story Dynamics – seriously experienced coach to multinationals on the subject.Steve Kolander of Small Army – award winning ad exec and songwriter (Dixie Chicks recorded one of his songs)Stona Fitch the award-winning author of original, powerful, and disturbing novels!

The subject, Storytelling: The Art of Moving People produced a sold out evening. »

See on www.portfoliopartnership.com

GE Tells The Stories Of The World’s Innovators With “Focus Forward”

See on Scoop.itSophia Dudésir – Journaliste Transmédia

GE is wrapping its 18-month long Focus Forward campaign–which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between–this week at the Tribeca Film Festival.

See on www.fastcocreate.com

A little bird told me…

See on Scoop.itSophia Dudésir – Journaliste Transmédia

Fiona Milburn:  « As a creative practitioner, you’re probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool? »

See on www.thebigidea.co.nz

Remise des conclusions de la mission “Marque France” – Acteurs publics – Informations et analyses sur les politiques publiques et la fonction publique

See on Scoop.itStorytelling Communication narrative EVALIR – EVATOURISME

En attendant la marque #France : quid des conclusions de la mission pilotée par Philippe @lentschener ? via @scoopit: http://t.co/tpJiDHDQ9Y

See on www.acteurspublics.com

Une marque pour « donner envie de Saône-et-Loire » – Le JSL

See on Scoop.itStorytelling Communication narrative EVALIR – EVATOURISME

Une marque pour « donner envie de Saône-et-Loire »
Le JSL
Marketing. Faire mieux connaître la Saône-et-Loire, donner envie d’y vivre et d’y investir, c’est la raison d’être de la « marque de territoire » dévoilée hier officiellement à Mâcon.

See on www.lejsl.com

La visibilité sur Internet

See on Scoop.itStorytelling Communication narrative EVALIR – EVATOURISME

www.evalir.com Comment vos clients vont trouver votre entreprise sur Internet ? Comment allez-vous les intéresser vraiment ? La solution que nous vous proposons est originale et efficace… et beaucoup moins chère que vous n’imaginez !

Evalir ‘s insight:

Vous souhaitez communiquer vraiment ? Sur Nice, la Côte d’Azur, partout…. la vidéo et le storytelling ! La spécialité d’EVALIR

See on www.dailymotion.com